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{"id":9820,"date":"2022-04-04T09:28:47","date_gmt":"2022-04-04T01:28:47","guid":{"rendered":"https:\/\/www.might.org.my\/?p=9820"},"modified":"2022-04-04T09:28:47","modified_gmt":"2022-04-04T01:28:47","slug":"businesses-will-benefit-greatly-by-tackling-sustainability-issue","status":"publish","type":"post","link":"https:\/\/might.org.my\/businesses-will-benefit-greatly-by-tackling-sustainability-issue\/","title":{"rendered":"Businesses will benefit greatly by tackling sustainability issue"},"content":{"rendered":"

Over the next decade we need to unlock change in a way \u2014 and at a rate \u2014 that has so far eluded us.<\/p>\n

Creating a world in which more than nine billion people can live well and within planetary boundaries by 2050 will require leadership and perseverance across every part of society.<\/p>\n

Business has the power to unlock the transformations on which a safe and sustainable future depends.<\/p>\n

For business, generating long-term returns requires a transformed model that rewards true value creation rather than value extraction.<\/p>\n

Resilience and long-term success mean enhancing a business’ capacity to anticipate, embrace, and adapt to change and disruption. Businesses must move to a mindset in which we build the capacity of our social and environmental systems to heal and thrive.<\/p>\n

Businesses have a good reason to worry about sustainability.<\/p>\n

A World Economic Forum report last year identified five risks with the highest likelihood in the next decade: extreme weather, climate action failure, human-led environmental damage, infectious diseases and biodiversity loss. They all are sustainability-related risks.<\/p>\n

Investors today are demanding more data on a company’s Environmental, Social and Governance (ESG) performance to see how boards consider and assess climate-related issues; how the company’s business model may be affected by climate-related issues and what strategic changes the company might need to make.<\/p>\n

Employees today want employers who incorporate ESG into their purpose. A recent study from insurance firm Marsh McLennan indicates that the impact of ESG performance on workforce sentiment can be a source of competitive advantage.<\/p>\n

Top employers, measured by employee satisfaction and attractiveness, have significantly higher ESG scores. Satisfied employees work harder, stay longer, and seek to produce better results for the organisation.<\/p>\n

ESG performance will become increasingly important in attracting and retaining talent as millennials and Gen Z make up most of the global workforce.<\/p>\n

Another study by consulting firm Simon-Kucher & Partners reveals that more than a third of global consumers are willing to pay more for sustainability as demand grows for environmentally friendly products and services.<\/p>\n

The study, involving more than 10,000 people in 17 countries, showed that sustainability is increasingly important in purchasing decisions, with consumers seeing themselves and for-profit companies as primary catalysts for change.<\/p>\n

Increasingly, governments are creating ESG-related regulations and requirements.<\/p>\n

A study of 71 countries found more than 2,000 voluntary reporting frameworks, mandatory reporting requirements, methodologies and protocols.<\/p>\n

With many international regulatory bodies working together to accelerate convergence to reduce the number of reporting frameworks, businesses will be under increasing pressure to supply credible ESG information.<\/p>\n

Greenwashing will become harder with an increasing risk of backfiring on the perpetrators. Meanwhile, non-governmental organisations and community groups are pressuring businesses for radical transparency with a company’s licence to operate potentially at stake.<\/p>\n

Former Unilever chief executive officer Paul Polman recently introduced the concept of a net-positive company: one that gives more than it takes \u2014 solving problems that matter and not creating new ones.<\/p>\n

Net-positive leadership is about putting others’ interests first, which may require new skills and leaving your comfort zone.<\/p>\n

The larger system changes we need can only happen in partnership with groups outside of a company’s control \u2014 peers, community members, NGOs, governments, consumers, suppliers, and more. Done right, a network of stakeholders creates multiplier effects that help build something bigger and faster.<\/p>\n

 <\/p>\n


\n

The writer is chairman of BCSD Malaysia, member of the board of Trustees of ALAM and former science adviser to the prime minister<\/strong><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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